BrandZ Top 50 Most Valuable Latam Brands 2013 & BrandZ Top 100 Most Valuable Global Brands 2013 Based on the world`s largest brand equity ...
BrandZ Top 50 Most Valuable Latam Brands 2013 & BrandZ Top 100 Most Valuable Global Brands 2013 Based on the worldâ€™s largest brand equity database The BrandZ ranking combines the knowledge and expertise of Millward Brown Optimor and the unparalleled global marketing and communication insight and resource of WPP a world leader in marketing communications. In short, the BrandZ Top 100 Most Valuable Global Brands & Top 50 Most Valuable Latam Brands is the most reliable, comprehensive, and useful brand valuation ranking available. The central role of brand value in business decision-making indicates the importance of using the most sensitive and sophisticated brand-evaluation tools. This is the only ranking based on a brand valuation methodology that is grounded in both customized consumer research and in-depth financial analysis. Insights into consumer behavior and brand perceptions come from the proprietary BrandZ database - the largest repository of brand equity data in the world. Covering thousands of brands in more than 30 countries, and based on more than a million in-depth consumer interviews, the BrandZ database provides a detailed, quantified understanding of consumer decision-making worldwide. It is customer focused, measuring the strength of brands, not corporations and predictive, calculating prospects for near-term growth. The financial analysis is based on information provided by Bloomberg, Kantar Worldpanel and other leading sources. What The App Contains * Ranking of the top 50 most valuable Latam brands *An overview that explores the trends that drove the growth in the Top 100 Global Brands * Ranking of the top 100 most valuable global brands * Rankings of the top risers * Rankings of the new entrants * Rankings by geography * Ability to send valuations tables to friends and colleagues * Charts and stories that expand on the stories behind the top 100 brands * Insights from WPP operating company experts *Live news and data feed for the latest information about each brand * Individual category data including; apparel, beer, cars, fast food, financial institutions, insurance, luxury goods, mobile, motor fuel, personal care, retail, soft drinks and technology. Visit www.brandz.com for more information
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Day of release: 0000-00-0