Discontinued App

Comcast Spotlight

Comcast Spotlight's mission is to make the complex simple. Audiences are fragmented: watching content from multiple networks, on more devices and subscribing ...

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Description

Comcast Spotlight's mission is to make the complex simple. Audiences are fragmented: watching content from multiple networks, on more devices and subscribing to different communications providers. The good news? We're the experts in fragmentation, assembling the audience you want to reach, where and when they're watching TV. Check out our app to learn how you can reach your target audience...wherever and whenever they watch TV. iTV Emulator We added an Interactive Television (iTV) Emulator that demonstrates exactly how our iTV products work. Discover how Telescoping can link consumers directly from your commercial to long-form video on demand. You’ll also learn how Request for Information overlays make it possible to request a product sample or additional product information. And you’ll see how viewers use Remind Record to help them manage their many television viewing choices. Select an iTV product and an advertiser, then use the buttons on the iTV overlays to see their commercials come to life with these technologies. Multi-Screen Discover how Comcast Spotlight’s multi-screen solutions integrate television and online, allowing you to reach consumers in a more engaging and impactful way. In fact, recent studies show that both brand and message recall increase significantly when consumers are exposed to both TV and online advertising. Learn more about our multi-screen advertising capabilities and see demos of in-banner video and pre-roll, two technologies we offer to enhance your online ads. I+ Comcast Spotlight, in conjunction with NCC Media, launched I+, a revolutionary local market ad platform that links cable, satellite and telco together. I+ enables advertisers to locally target consumer homes that get their television service from Comcast, DIRECTV™, DISH, Verizon FiOS, and AT&T U-verse® TV. This section of the app will teach you more about I+ and show you how we can deliver more of the right eyeballs to you or your clients’ commercials. Check out the interactive map to learn more about the increased reach through I+ in the 33 DMAs, their partners, available networks and other demographic information. Network Targeting Tool From general entertainment to music, sports and news, Comcast Spotlight has over 40 networks that you or your clients can use to target customers. We created this great new tool that will show you what TV & online networks can help you reach your target demographic. Videos Check out the Video Library and Take Five sections for other great takeaways and learn more about trends impacting our industry.

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Technical specifications

Version: 4.1

Size: 11 MB

System:

Price: 0,00 €

Day of release: 0000-00-0

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