Discontinued App

Conjoint Analyzer

How will customers react if I raise the price of my smart-phone product? Would they be willing to pay more for a bigger screen or a higher resolution ...

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Description

How will customers react if I raise the price of my smart-phone product? Would they be willing to pay more for a bigger screen or a higher resolution camera? How does my smart-phone compare with a competitor’s product? Conjoint Analyzer TM provides a clear insight into your customer’s preferences in three easy steps. First, you’ll provide the attributes e.g. “Price”, “Screen-size”, “Camera Megapixels” and “Brand” that define your product. You’ll also specify the levels within each attribute. For example, the “Price” attribute could have three levels: “$99”, “$199” and “$299”. Conjoint Analyzer TM will then generates a carefully pruned set of different versions of your product. In the next step, you’ll present these product versions to a customer sample and have them rank each version on a scale of one to ten. In the final step, Conjoint Analyzer TM will analyze the rankings and generate a model that expresses utility of your product as a linear function of the attribute levels. This model will help you to quantify the impact of any change in the product’s design on its perceived utility. Attribution: Subtle Patterns: http://subtlepatterns.com/

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Technical specifications

Version: 1.1

Size: 5.27 MB

System:

Price: 0,00 €

Developed by Rahul Herwadkar

Day of release: 2013-07-15

Recommended age: 4+

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