How will customers react if I raise the price of my smart-phone product? Would they be willing to pay more for a bigger screen or a higher resolution ...
How will customers react if I raise the price of my smart-phone product? Would they be willing to pay more for a bigger screen or a higher resolution camera? How does my smart-phone compare with a competitorâ€™s product? Conjoint Analyzer TM provides a clear insight into your customerâ€™s preferences in three easy steps. First, youâ€™ll provide the attributes e.g. â€œPriceâ€, â€œScreen-sizeâ€, â€œCamera Megapixelsâ€ and â€œBrandâ€ that define your product. Youâ€™ll also specify the levels within each attribute. For example, the â€œPriceâ€ attribute could have three levels: â€œ$99â€, â€œ$199â€ and â€œ$299â€. Conjoint Analyzer TM will then generates a carefully pruned set of different versions of your product. In the next step, youâ€™ll present these product versions to a customer sample and have them rank each version on a scale of one to ten. In the final step, Conjoint Analyzer TM will analyze the rankings and generate a model that expresses utility of your product as a linear function of the attribute levels. This model will help you to quantify the impact of any change in the productâ€™s design on its perceived utility. Attribution: Subtle Patterns: http://subtlepatterns.com/
Size: 5.27 MB
Price: $ 0.00
Day of release: 0000-00-0