Discontinued App

Do or Die

From Clark Kokich, chairman of Razorfish, comes the first full-length business book published as an iPad app. Do or Die chronicles the decline of traditional ...

Discontinued App

Description

From Clark Kokich, chairman of Razorfish, comes the first full-length business book published as an iPad app. Do or Die chronicles the decline of traditional marketing and advertising, and makes a provocative case for why companies should quit simply saying and start doing. Do what? Anything that helps, entertains, or makes it more of a pleasure to do business. Kokich then goes on to give his prescription for getting your group organized to tackle this new kind of marketing. • Includes interactive case studies from Nike, Coors, VW, Vail, Virgin America and others • As an iPad app, rather than an eBook, you can view live Twitter feeds, websites, videos, and more right from the pages of the book • Read the text version or listen to the included audiobook • Video interviews with top CMOs and digital industry leaders • Contribute to real-time discussions of chapters with other readers • Purchasers can share chapters via Facebook, Twitter, and email

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Technical specifications

Version: 1.1

Size: 509.68 MB

System:

Price: 9,00 €

Developed by Razorfish, LLC

Day of release: 2011-12-7

Recommended age: 12+

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