Topics Covered * Marketing Components * Marketing Environs * How Consumers Behave * Customer Segmentation, Targeting & Positioning * Marketing Strategy ...
Topics Covered * Marketing Components * Marketing Environs * How Consumers Behave * Customer Segmentation, Targeting & Positioning * Marketing Strategy for Products & Services * Product & its Life Cycle * Pricing & its Strategies * Channels of Distribution * Retailing & Wholesaling * Unified Marketing Communication * Advertising & Sales Promotion * Personal Selling & Sales Force Management * Direct & Online Marketing * Competitive Marketing Strategies QVprep Learn Marketing Management app is ideal for * Anyone who wants to learn Marketing Management in detail * MBA students * Marketing Professionals * Corporate Training * Exam preparation for Marketing Management Features: A) LEARN MODE The app allows you to learn Marketing concepts in a very simple and user friendly manner. In the "Learn" mode of the app, you click on the "Concepts" button, review the "concept text" and then answer multiple choice questions related to the concept that you just reviewed. If you answer wrong, a detailed "answer explanation" will be displayed, which will reinforce learning. Proceed in this manner to complete a particular topic at your own pace. Thus, by referring to the "Marketing Management Concept text" and then answering multiple choice questions, your learning is faster and complete. The concepts are presented explaining WHAT a key term is, WHY it is needed, and HOW it is used. This simple explanation of concepts will enable you to learn new concepts or refresh & renew concepts that you have learnt in the past but forgotten. B) TEST MODE In the "Test" mode, the app does not show the context text to help you. Instead, you use your learning from the app and attempt multiple choice questions. Again, the app prompts you with detailed answer explanation in case you answer wrong. This proven process again reinforces learning. Share your test score by emailing the scores to yourself or someone else. The app also allows you to post your score on your Facebook page or your Twitter account. QVprep Learn Marketing app is useful for * Exam preparation for Marketing Management * Preparation for job interviews * Revision of concepts related to Marketing Management that you would have forgotten * Marketing Concepts Review * Conducting Corporate training for marketing trainees and professionals Learn & take quiz on these topics and concepts Marketing Components: Marketing Mix, Product, Price, Promotion, People, Process, Physical environment Marketing Environs: Micro and Macro Environ How Consumers Behave: Maslowâ€™s Hierarchy of Needs, Customer Buying Decisions Process Customer Segmentation, Targeting & Positioning: Effective Segmentation, Target Market, Positioning Marketing Strategy for Products & Services: Product Classifications, Services, Strategy for Branding Product & its Life Cycle: New Product Development Process, Product Life Cycle Stages Pricing & its Strategies: Pricing, Internal & External Factors that affect Pricing Decisions, Pricing Strategies Channels of Distribution: Direct & indirect channel, Channel Effectiveness, Marketing Systems Retailing & Wholesaling: Classification of Retailers, Retailing Decisions, Wholesaling Unified Marketing Communication: How Marketing Communication Process and Promotion Mix Works Advertising & Sales Promotion: Roles & advantages of Advertising and Sales Promotion Personal Selling & Sales Force Management: Approaches of closing a sale, Sales Force Management Direct & Online Marketing: Types of direct and online marketing Marketing Strategies: Overall Low cost control, Broad Distinction, Best Cost Supplier, Focused low cost strategy and Focused distinction strategy PJP Consulting LLC http://Marketing.Qvprep.com
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Day of release: 0000-00-0